Effective Internet Marketing Integration for Local Restaurants

I have performed a lot of research into local Tucson, Arizona restaurants and I keep seeing the same trend over and over. I also have found that this “trend” is not isloalted only to Tucson, but is nationwide, worlwide even. This “trend” is the ineffectiveness of their marketing techniques, especially when it comes to internet marketing. Most local restaurants stick with tried and true marketing such as print ads in small local papers, monthly direct mailers (Value Pack for example) or the occational 30 second radio ad. In my opinion, anything “print” is becoming extinct. Readership is down drastically, cost of ads keep rising and the effectiveness of print ads run only approximately .5-1% on a 10,000 mailing. Not much of a ROI (return on investment). Local radio ads generally receive a more targeted response but are too costly for most small local restaurants and tend to run infrequently or during “off hours” where they are basically rendered in-effective. To battle this dilema, one must turn to advertising methods rarely used by small / medium sized local restaurants. To many restaurant owners, the internet is unexplored territory and feared, only by a lack of knowledge.

Statisics show that 82% of home have internet and that more every day are turning to the interent to search locally instead of using the yellow pages. It makes total sense to explore the powers of the internet and integrate these powers into your marketing plans. There is a whole new world out there, one which “newer generations” were weened on. They expect your business to be online. if it’s not, chances are they will pass you right by.

Now….having a website is one thing, but having a website that actually works for YOU is another. Honestly, way too many local restaurant owners who had the forthsight to put their business online, paid a bunch of money for basically a “digital business card”. If you do have a website, ask yourself….are you happy with it’s performance? Does your website generate income? Does it have the abilities to “capture” existing and NEW customers…growing your client base? It makes me mad to see that so many hard working, well intended local restaurant owners got “hosed” by some fast talking, self serving web designer. Here is a little secret….while there are web designers who do create beautiful websites, most web designers are the “techy” type, who know little, if any about how to effectively market your business. I liken it to buying a 2009 Jaguar…..but not having the gas to put in it. Meaning, you can have the most gorgeous website out there….but if it’s not set up with the proper search engine techniques, or proper internet marketing weapons…..no one will ever find it. Marketing on the internet is an artform within itself.

There are ways an experience internet marketer can suggest to change all this. There are tools we use that can turn your “postcard” website into a customer generating, cash magnet. there are methods we use (we = experienced intenet marketers) that grow your customer base, keep existing customers returning, creating greatly improved customer relations and loyalty….which in turn….fills those empty tables!

Do you want the ability to send out notices of your daily / weekly specials to a “targeted” customer base?

Do you want the ability to “reward loyal customers”?

Do you want the ability to target local businesses to gain their lunch / dinner / happy hour traffic?

You can have this easily by harnessing the powers of the internet and integrating internet marketing into your business. It makes total sense to me and it truly is alarming that more local small businesses, not only restaurants, do not use these marketing techniques, especially in the “internet crazed society” we have today.

And the best part of all this is that it costs a fraction of conventional marketing methods. Open your eyes Tucson to a new, improved, unexplored, profitable way to market your business. The internet is the future. get your business on board before it passes you by.

Next….we will explore more ways to effectively market your restaurant business by using “Mobile Marketing Techniques”.

For more information on how to effectively, efficiently market your restaurant, visit our website: TucsonMerchant.com. Sign-up for your FREE consultaion today.

As in Any Business, Online or Offline….The Money is in “The List”

Fact! Most Small Business Owners know their business, but know little about actual marketing, let alone internet marketing and how to benefit from it.

Fact! Most Small Business Owners do not know the benefits of “the list” and how important it plays in marketing their business.

Fact! Most Small Business Owners only stay away from internet marketing technologies because most do not understand how to implement them.

Fact! Most Small Business Owners tend to stick with standard advertising methods instead of thinking “out of the box” for better solutions.

Fact! Most Small Business Owners are already over burdened with business matters to take on “something new”, even if it saves them money.

Fact! Most Small Business Owners look for the most cost efficient and effective advertising, but are afraid to stray from “old, outdate methods.”

Fact! Most Small Business Owners, especially here in Tucson do not utilize internet marketing technologies!! It’s Time Step ahead of the Pack! Advance your business instead
of just “settling” for what you have now.

We show you the benefits of integrating internet marketing technologies with your advertising methods you now use and how it actually can reduce your advertising budget.

We educate you on the importance of “the list” and the growth potential it presents.

We show you step by step methods, so you can understand not only how, but why this works.

We teach you ways to increase business by proven, “out of the box” technologies that extremely few in Tucson are using.

We show you that by implementing these methods, you actually put a large part of your business on “autopilot”, lessening your time dependency on your business.

Most Small Business Owners, myself included are from a generation where the Internet was introduce to us in the mid 80’s,  mid way though our lives. It was new….it was intimidating…..it was even scary at times. But over time, we grew to except it and some of us, like myself, jumped in head first, learning all we can about it. But for the rest of you, it was, and still is pretty much unexplored territory and the full benefits of the internet are hidden, only by not understanding how to fully utilize them. Most of you have an email address or two, maybe visit youtube.com, but that’s pretty much the extent of your internet experience.

Now,think for a minute beyond our generation, to the younger generation who were weaned from a very young age on the internet. It has become such a powerful force to them. They simply do not know life…without internet! This same younger generation is the future of your business. They “expect” you to be on the internet. I know of very few under the age of 30 who pick up the phone book to look for information. They instead turn to the internet for their searching, especially local searches for shopping, entertainment, restaurants, education, employment, health, even romance….

Basically everything you can think of is found on the internet!

If your business is to grow, it must keep up with the times and trends of today’s internet crazed world. You as the owner must position yourself with knowledge, and have the forth site to implement this knowledge with methods that integrates your business with the demands of the “internet generation. Are you in position to make this happen? Is your business?

Just having a website doesn’t mean your ready. OK, it’s the first step, but be honest….I bet you dished out a huge chunk of change to have some web designer create a very nice looking site for you, but you find that the web site is basically ineffective. Does your web site drive in new customers on a steady basis?

Is your web site easily found when people search for your products or services? Does your web site offer ways for customers to “opt-in” to receive newsletters or special offers? Does your web site make money?

Here is a very simple misunderstanding that most small business owners have when it comes to web sites and potential customers. Let me guess….your web site has all the basics….company logo, address, phone numbers and a “contact us” page….correct? Just having a “contact us” page does not offer you the means to capture these visitors and turn them into paying customers. People “contact you” for simple things like, “Are you open on Sundays”, or “what’s the nearest intersection”, or they need information to return an item…. They are not asking to be placed on any mailing list with this “contact us page. If you attempt to email these customers from information they supplied on a basic “contact us” page, you are essentially spamming them with “unsolicited” emails and offers. You have no means to “capture” these visitors or existing customers and use them to grow your customer database. By implementing our “Customer Capture Campaign”, you have the means, and your list grows and grows. It really doesn’t matter what type of business you have, online or “brick and mortar”, it’s all the same….”The Money is in The List”!!!

Your list is a vital extension of your business. It’s the base on which your business grows.

Now is the time to think about this. Not tomorrow….NOW. I’m serious…why would you wait? So your competition can get on this band wagon and pass you by?

Contact me to make a no cost, 100% risk free appointment. 20 minutes is all we need to gather the information we need to offer you proven solutions to better your business, grow your business and save money at the same time.

 

Visit our website or email me: kenperry@tucsonmerchant.com

Sooner or later you will need me, I’ll be waiting.

Your Partner in Success,

Ken Perry

TucsonMerchant.com

Tucson Business Owners

“If I told you that with just a few simple tweaks to something you most likely already have, you could keep your existing customers coming back, drive new customers to your business, and…at the same time, lower your monthly advertising costs by as much as 50%….would you clear 20 minutes from your busy day to find out how?”

This is one of many things we should talk about, and just one of the many ways we could suggest to increase your business, even in today’s sluggish economy. Did you know that the vast majority of Tucson’s businesses do not utilize these simple, easy to maintain practices? You would be amazed, if you began using these techniques, then see the businesses around you, and think….why isn’t everyone doing this…it’s so simple and rewarding!!

I am Ken Perry, and I have been working with local small business owners who are interested in finding more effective, efficient and cost saving ways to grow their business. My findings have unvailed some alarming trends among local Tucson businesses. It shouldn’t be “business as usual” anymore. We have just begun a campaign that educates local business owners of these trends and how they can take steps to defend themselves against them. It really would benefit you to know this.

Please allow me to ask you a few questions:

Do you feel you are making the most out of your customer base?

Are you satisfied with your advertising campaign, or do you feel it needs “more bang for your buck”?

Are you finding yourself working longer hours, spending more of your profits to find creative ways to keep your sales from falling into the drains of a sluggish economy?

If I was able to show you ways of actually increasing your sales, increasing your customer base, decreasing your advertising budgets and decreasing your “time dependency” on your business…would you talk to me?Makes you think, doesn’t it….makes you wonder if there are actual ways to implement all this and how it will improve my business. 20 minutes of your time is all it takes to find out.

I’ll even spring for the coffee!

 

Call at your earliest convenience to schedule your appointment. The number is 520-797-0572. Lets sit down & discuss your business needs and goals, and I’ll customize methods that will show you ways to meet, or better yet, exceed them, staying ahead of these current trends.

The first step is to contact me to schedule your no cost, 100% risk free appointment.
Call 520-797-0572 at your earliest convenience.

You may also email me: kenperry@tucsonmerchant.com,
Either Way, Let’s Talk!! 

 

www.tucsonmerchant.com

Ph: 520-797-0572

Cell: 520-301-4383

Email: kenperry@tucsonmerchant.com 

 

Any type of business, any size business in any location can utilize these very economical methods. I’ll show you how! 

I know of no other company in Tucson offering these solutions. Judging by research we conducted of many local businesses of all types, there are extremely few businesses practicing these techniques. Now is the time to leap out in front of the competition! It truly would benefit you to find out exactly what we can do for both your business and your piece of mind.

I’ll talk to you soon!

TucsonMerchant.com is Born

Jagged Designs Marketing Alliance is proud to announce a new business venture; Tucsonmerchant.com. TucsonMerchant will focus on working with local Tucson small business owners, educating them of the benefits of integrating proven internet marketing techinques into their “brick and mortar” local small business marketing programs. By offering this, local small businesses here in Tucson, Arizona can greatly expand their profit opportunities by increasing sales, increasing customer base and at the same time, DECREASE their avertising budgets by a large margin.
Our main focus will be showing the benefits of our “customer capture campaigns”, which adds permission based, opt-in email marketing with laser targeted precision! By implementing a Geo-Targeted Email Marketing Camapaign, local small businesses can create a “Database” of existing customers, easily add new customers, growing their Database, creating more opportunities to offer products and sale event news that drawing in sales.
As in any business, online or offline….the same senerio of “the money is in the list” prevails. Create ways to keep existing customers happy and interested….Create ways to draw visitors to your store or website and transform them into new paying customers is the main goal of any local small business. As your customer database grows…so does your business.

Tucsonmerchant.com also offers local small business owners ways to better their websites, or create a web presence for them. We have the knowledge and experience from years of successful internet marketing and web design to implement fully functional, profitable and search engine supported websites pre-loaded with marketing features that most other web designers do not know about. Most local web designers do create beautiful looking websites, but most are just that….website designers! they do not posess the skills of internet marketing, or marketing in general for that fact to know how to make a ‘profitable” website instead of just a ‘pretty looking electronic business card”. you can have the best looking, most dynaminc website online, but if it is not optimized with the proper search engine techniques and marketing options, it will never get seen and it will never make a profit for your business.

Other ways Tucsonmerchant.com can work with local small business owners are:

Offering a FREE website analysis of your existing business website to offer improvements for better search engine rankings, better “customer friendly” usability and monitizing options.

Instituting a full website maintenance program, so your website is always clean and updated.

Offer full search engine optimization (SEO) to keep your website on top.

A new feature we offer is “Mobile Marketing”, where we implement a text message marketing program that is extremely effective for Restaurants, Deli’s, Bars & Nightclubs, Bakeries, Butchers an a variety of other businesses or services.

Adding Video promotions or testimonials.

Press Releases and Article writing campiagns, which are increasingly popular with search engines as well as improving customer relations.

Offering the best business website hosting programs around.

Managing your customer database to afford you a “hands free” marketing experience. You have enough to do now.To find out more….vistit our website at www.Tucsonmerchant.com, and find information and programs we offer that can help your business. You are invited to sign up for a 100% risk free appointment to iscuss your business needs, so we can better craft time saving, money saving methods that increase your sales, increase your customer base, DECREASE your advertising budgets and DECREASE your time dependancy your business claims of you now.A smart business decision would be to come check us out, schedule an appointment and see how we can optimize your business today.

Email Marketing Benefits Small Local Businesses

In many cases the best marketing approach is one that utilizes both online and offline techniques. Direct mailings are a great way to catch people´s attention, but may be too expensive for many small businesses. That´s where email marketing benefits many small local buinesses.

Email marketing is a very cost effective method of communicating with your clients. You don´t even have to have a website to do this, though it definitely helps. Your customers can sign up by giving you their emails right in your store. A guestbook or “fishbowls” to collect business cards can be very useful methods of collecting email addresses, just make sure you have a column for it.

With email marketing, you can send out updates and information on your latest events, sales and promotions, product updates. It´s a great way to keep your business fresh in people´s minds and ensure that they don´t forget you. Hopefully, the next time they need your product or service, you will pop into their minds!

Even if you currently have a direct mail campaign, that doesn´t mean email shouldn´t be used. You can also do split testing this way, see which method works best for your target market. Email marketing could be a great way to boost your offline business contacts. In today’s “internet crazed” society, more and more people are using their computers to search instead of the phone book. Restaurants, retail shops, Doctors, Dentists, health spa’s, hair dressers, auto repair shops, etc. There are thousands of people using local searches daily to find you. Imagine “capturing” all those visitors email addresses, giving you the ability to add them to your list and send your targeted advertisments directly to them. As your customer list grows, so does your business!

TucsonMerchant.com can implement our ‘customer capture campaign” through your website, giving it the ability to turn visitors into “paying customers” through a geo-targeted email marketing campaign. To find out more on how your business can benefit, contact TucsonMerchant.com today to make your appointment for a 100% Risk Free consultation.